Brand is a concept that exists in our lives. In every moment, we come across brands on our right and left. There are good brands and bad brands in our eyes. We shape our preferences according to brands. What is the concept of brand that is so effective in our purchase? What is the meaning and importance of the brand?
The brand, in its very basic sense, refers to the whole of the items used to separate a product / service from other products and services in the market. What are these items? Everything you can think of, such as logo, term, word, name, color, design, philosophy, sign, play a role in the creation of #brands. When these counts come together, the brands we see everywhere emerge.
Think you will buy a computer. Dozens of products are waiting for you when you enter the store. By comparing its features, you have seen computers that have similar features but are not very similar in price. Here, the concept of "brand" comes into play. Brands, which evaluate the perception of consumers well, are going to regulate their price policies in favor of this. “Being a brand” increases the value of a product. This means a commercial value for the manufacturer.
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